Are You Taking Advantage of Web 2.0 Marketing??

Are You Taking Advantage of Web 2.0 Marketing??

You may ask what is Web 2.0?

To answer you to be more accurately, I have put up some of the possible answers for you here:

Quote from Wikipedia (long version)

Quote from SEOmoz.com:

Judah Phillips defined Web 2.0 as: blogs, wikis, social networking, consumer generated content, podcasts, RSS, rich internet applications (RIAs), social tagging and bookmarking, publishing, social networks, product reviews, creating mash-up content.

Steve O’Brien defined it as:
1. A marketing buzzword used by vendors trying to justify incremental investments in Internet software and services.
2. A collection of technologies for creating interactive Web applications; e.g., AJAX, SOAP, RIAs.
3. A term coined by O’Reilly Media in 2004 to promote a conference about the post-bubble Internet.
4. A catch-all phrase for Internet services that encourage user-generated participation, like Flickr and MySpace.

In video below, you are going to learn 2 main important issues in online internet marketing:

1) SEO

2) Hyper-targetted but FREE traffic

Watch the video to find out more.

To give you example on the different between web 1.0 & 2.0 refer to the comparision charr below (I picked up originally from Oreillynet.com)

Web 1.0 Vs Web 2.0

Some of the web 2.0 website examples:
Bluedot.us - Social bookmarking
Del.icio.us - Social bookmarking
Digg.com - User submitted news/articles
Flickr.com - Photo sharing network
MySpace.com - Social networking
ProgrammingIsHard.com - Code repository sharing
Reddit.com - Social bookmarking
Squidoo.com - User submitted “lenses” of information/links
Technorati - Search engine for blogs
Wikipedia - User-maintained encyclopedia
You Tube - User submitted video/media website

It is much easier to achieve seo & traffic generation goal by using Web 2.0 marketing method now, compare to old day 1.0 method. Are you not seizing the opportunity from web 2.0 marketing?

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Before taking advantage of Web 2.0 marketing there are various processes involved in the making of a site. A web design need to be selected that should match with the theme of products or services being offered at that particular website. In order to select web site hosting company there are several key factors that need to be kept in mind like which types of servers company have for web page hosting, bandwidth they are offering and what is the after sales supports efficiency. Most of the cheap web hosting companies don’t provide quality services that can cost you a lot in the long run, you must implement a backup software to maintain data of your website for reliability and consistency of data. Once the site is developed then comes the type of marking you would like to choose for your site that may include affiliates marketing as well. In the recent past one of the most emerging concepts is pay per click ad where you only have to pay when your advertisement is clicked by any targeted customer. Before selecting any affiliate program you need to evaluate which affiliate company pays out well as compared to other companies, this analysis comes with experience.

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2 Comments so far

  1. Franck Silvestre on May 15th, 2007

    Web 2.0 is an important composant of my overall marketing strategy.

    Everybody should be blogging and use the Web 2.0!

  2. Steven on May 23rd, 2007

    Hi Franck,

    Thanks for your supporting comments on using web2.0. I will publish more web2.0 article in future.

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